I started Matheny Media because I saw too many dental practices getting burned by agencies that treated them like line items on a spreadsheet.
It started with a family friend — a brilliant dentist with 20 years of experience who couldn't fill his schedule. He'd been burned by three different agencies that promised the world and delivered nothing but confusing reports and excuses. I took it personally.
I dug into his marketing and the problem was obvious: nobody actually cared about his practice. He was just another account number getting copy-pasted strategies from people who couldn't tell a crown from a veneer.
So I built him a custom system from scratch — video ads that showed who he really was, email sequences that felt like a friend following up, and landing pages designed for real patients in his community. Within 90 days, he had a 6-week wait list. More importantly, he felt like someone finally had his back.
That experience changed everything for me. I realized that dental and chiropractic practices don't need another agency — they need a partner who treats their practice like family. Someone who picks up the phone, knows their patients by the marketing data, and loses sleep when results dip.
That's why I only take on 1 new client per month. Not as a sales tactic — because I genuinely cannot give you my best if I'm spread too thin. Every practice I work with gets my full attention, my personal cell number, and the kind of commitment you'd expect from a friend, not a vendor. Your success isn't just my business — it's my reputation, and I protect both like they're my own.
Collin Matheny — Founder, Matheny Media
I chose to go deep instead of wide — because your practice deserves someone who truly gets it.
We know the difference between a prophy and a perio maintenance. We understand insurance objections, treatment acceptance rates, and patient lifetime value. This isn't surface-level marketing — it's precision targeting built on real industry expertise.
From Fort Pierce to Boca Raton, we know South Florida's dental and chiro market inside out. We know which neighborhoods respond to which offers, which platforms drive the best leads, and how to compete in every micro-market along the coast.
I keep my client roster intentionally small. That means when you call, I answer — not a junior account manager reading from a script. When results dip, I'm already on it. Your practice gets the same care I'd give my own family's business.
We don't sell impressions or clicks. We sell patients in chairs. Every metric we track ties directly back to your revenue.
You'll always know exactly where your money goes, what's working, and what's not. No hidden fees, no vague reports, no BS.
One new client per month. That's not a marketing tactic — it's a promise that every practice I work with gets my genuine best.
We build systems, not campaigns. Everything we create compounds over time — your marketing gets better every month, not just when we launch something new.
I only take on practices where I know I can make a real difference. If that sounds like you, I'd love to chat.
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