Choose one treatment
We start with a treatment or appointment type the practice actually has room to grow, not a general list of every service.
1 build slot open · AUGUST 2026
More local people asking about the treatment you want to grow.
I come to your practice, film the real doctor and team, build the ads and appointment page, and manage the Facebook and Instagram campaign for 90 days. You do not have to coordinate three vendors or learn ad software.
Not ready to talk? Get three useful practice fixes first.
One treatment at a time Real practice footage Accounts and inquiry data you own
FLORIDA PRACTICE / VERIFIED REPORT$88.3K
practice-reported production attributed to Meta Facebook Ads
151 referrals in the practice analysis7.59× attributed production / ad spend
ONE TREATMENTREAL PRACTICE VIDEOFACEBOOK + INSTAGRAM ADSFOCUSED APPOINTMENT PAGEPLAIN-LANGUAGE REPORTING
Check whether the practice is ready for more advertising.
Answer eight quick questions to see what may be keeping nearby people from finding the practice, choosing it, or requesting an appointment. You get three practical fixes before deciding whether to send me anything.
Show me my 3 fixes No call is required. Already want help? Book a call or send your details.03 / 08
Does the website show why a careful patient should choose this doctor?
Yes, consistentlyPartly or unsureNo, not yet
One Florida practice. Real activity. No mystery math.
My first flagship case started at my dad's 25-year Stuart dental practice after three agencies had already disappointed him. I filmed the real office, ran the ads, and tracked what happened after each inquiry.
In about 90 days, the campaign produced 280 intake leads and the practice worked 146 into its pipeline. A later referral analysis attributed 151 referrals and $88,326.75 in practice-reported production to Meta Facebook Ads.
Open the full case study
- Intake leads / about 90 days
- 280
- Worked into practice pipeline
- 146
- Meta-attributed referrals
- 151
- Practice-reported attributed production
- $88.3K
The 90-Day Treatment Growth Campaign.
One focused campaign around a treatment the practice wants more of. The differentiator is simple: the ads are built from the real doctor, team, office, and answers rather than stock footage and generic dental copy.
Film the real practice
One planned half-day captures the doctor, team, office, first-visit experience, and answers people need before contacting the practice.
Build the focused campaign
I turn the footage into treatment-specific ads and a clear appointment page, then launch the campaign on Facebook and Instagram.
Run it and explain the result
I manage the campaign, improve the ads, and report inquiries separately from any bookings or later results the practice can verify.
Flagship engagement
$3,000
$1,500 production deposit, then $1,500 when the campaign is ready to launch.
$1,500/moongoing management
$1,500+/morecommended paid media
- One treatment or appointment type
- One planned half-day practice shoot
- Focused ads and appointment page
- Practice-owned accounts and inquiry data
See the pieces before you buy them.
This interactive view shows the real-practice video, local Google foundation, and focused appointment path that support the campaign. No mystery dashboard and no software lesson required.
Practice videoExample, not a live client account
Your PracticeSponsored
Meet the doctor before the appointment.Real footage builds familiarity before a patient ever calls.Request a consultation
What I set up
Your practice owns the accountYes
Calls and forms are trackedYes
Real practice videoReady
Clear page for the offerReady
Illustrative ad preview. No stock doctor and no mystery dashboard.What could a few more accepted cases mean for production?
Use your practice's real case value, inquiry volume, acceptance rate, and ad spend. This is planning math, not a forecast or guarantee.
Implant cases commonly run $3,000 to $6,000+ (full-arch well beyond that), ortho $5,000 to $7,000. Use your real number.
The case-study practice averaged 5 to 10 new leads a day at peak. We will be conservative here.
Show rate and close rate combined. If 100 leads turn into 12 started cases, that is 12%.
Paid by your practice straight to the ad platform. I never touch it.
Estimated new cases / month
3.0
Estimated new production / month
$13,500
Minus retainer (from $1,500) + ad spend-$3,000
Net new production$10,500
Return multiple
4.5x
Math, not a promise. Every practice is different, that is why the first step is a plan, not a contract.
The person on the call is the person doing the work.
I am a Florida local in Stuart. Matheny Media started by helping my dad's practice bring new patients back through the door. I still plan the shoot, direct the videos, manage the Facebook and Instagram campaigns, and explain what happened after the inquiry.
A strong fit has:Room for a defined treatment categoryA team willing to report booking outcomesAt least $1,500+/mo for paid mediaA preference for founder-led work over a large agency handoff
Why I built Matheny Media The questions a careful practice owner should ask.
We choose one treatment or appointment type the practice has room to grow. I plan and film one half-day inside the real practice, build the ads and focused appointment page, manage the Facebook and Instagram campaign, and explain the results in ordinary language.
The flagship build is $3,000. Ongoing management is $1,500/mo. Recommended advertising budget is $1,500+/mo, paid directly by your practice to the platform. The initial engagement is 90 days, then month to month.
An independent dental or orthodontic practice with room for more of a specific treatment, a doctor and team willing to be filmed, a point person who can approve facts and creative, and at least the recommended advertising budget.
No. No agency controls scheduling, insurance, show rate, clinical fit, treatment acceptance, collections, or a patient's decision. I control the planning, filming, campaign build, management, testing, and honest reporting.
Yes. I am based in Stuart and work with independent practices across the United States. I travel for the core shoot or coordinate a vetted local production partner when that is the smarter option.
No. You give me the practice goal, one filming window, accurate treatment information, approvals, and account access. I handle the planning, filming, editing, campaign work, and reporting. You still own the accounts and first-party inquiry data.
No. 280 were intake leads. 146 of those leads were moved into the practice's pipeline. A later referral analysis attributed 151 referrals and $88,326.75 in practice-reported production to Meta Facebook Ads. Production is not collections or profit, and one case study is not a guarantee.