Chiropractic Marketing
That Actually Works

Full-service marketing for chiropractic practices in South Florida. We handle video ads, email automation, and landing pages so you can focus on adjusting spines — not adjusting ad budgets.

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Chiropractor providing hands-on treatment to a patient

Why Chiropractors Need Specialized Marketing

Chiropractic marketing is fundamentally different from dental marketing. Your patients are often in pain and looking for immediate relief. They're searching for solutions at 2 AM after a sleepless night with back pain. Your marketing needs to meet them in that moment.

Generic marketing agencies don't understand the chiropractic patient journey — from the initial pain-driven search to the ongoing wellness care model. They don't know how to position a new patient offer for a chiro practice, or how to sell the value of a care plan versus a single visit.

At Matheny Media, we've built marketing systems specifically for chiropractic practices. We understand your industry, your patients, and what makes them pick up the phone.

What You Get

  • Meta & Instagram ad campaigns targeting local patients in pain
  • Professional video ads filmed on-site at your practice
  • Klaviyo email automation for lead nurturing and reactivation
  • High-converting landing pages for each campaign
  • Google review generation system
  • Weekly reporting and monthly strategy calls
  • Dedicated account manager available via text or call

The Full Chiropractic Marketing Stack

Everything your practice needs to attract, convert, and retain patients.

📱

Pain-Targeted Social Ads

Facebook and Instagram ads that target people experiencing back pain, neck pain, sciatica, and headaches in your local area.

🎬

Patient Testimonial Videos

We film real patient testimonials and adjustment demonstrations at your practice that build trust and drive conversions.

🏥

New Patient Offer Funnels

Complete funnels for new patient specials — from ad to landing page to booking confirmation — optimized for chiropractic offers.

📧

Care Plan Email Sequences

Automated emails that educate patients on the value of ongoing chiropractic care, increasing care plan acceptance rates.

Reputation Management

Automated review requests after appointments plus monitoring and response strategies for Google and Yelp.

📊

Full Analytics Dashboard

Real-time dashboard showing leads, cost per lead, appointments booked, and ROI across all channels.

Who This Is For

Solo chiropractors or multi-practitioner clinics doing $300K+ in annual revenue

Practices ready to invest $2,000–$5,000/month in marketing

Chiropractors who want to grow beyond word-of-mouth and referrals

Practices in South Florida looking for a local marketing partner

What We've Achieved in Healthcare Marketing

Our proven systems have delivered incredible results for healthcare practices. Here's what we achieved for a South Florida dental practice — and why we're confident the same frameworks will work for chiropractic. See the full case study →

280
Intake leads generated

South Florida dental practice · 5–10 daily leads

12.9%
Lead-to-patient conversion rate

36 converted patients · 2.1-day avg conversion

273.9K
Total content views generated

↑8,300% increase · 99.2% new audience

Frequently Asked Questions

Do you work with chiro practices outside of South Florida?

Currently, we focus exclusively on South Florida to ensure we can provide on-site video production and maintain close relationships with our clients. If you're outside our area, we can refer you to a trusted partner.

What kind of new patient offer works best for chiro?

We've tested dozens of offers. The highest-converting is typically a comprehensive exam + X-rays + adjustment for a discounted price ($49–$79 range). We'll customize the offer based on your practice, services, and local competition.

How do you help with care plan acceptance?

Our email sequences educate patients on the importance of ongoing chiropractic care before and after their first visit. By the time they sit down for a report of findings, they already understand why a care plan matters.

Can I start with just one service instead of the full package?

Yes. While the full stack delivers the best results, you can start with Meta Ads or email automation individually. Most clients end up adding services within the first 90 days once they see the results.

Ready to Grow Your Chiropractic Practice?

We only work with one new chiropractic practice per month. Apply now to see if your practice qualifies.

Check Availability →

Serving All of South Florida

We work with practices across the region:

West Palm Beach · Fort Lauderdale · Boca Raton · Jupiter · Coral Springs