A premium spa-like dental practice in Stuart, FL went from open chairs to a 6-week waitlist using video ads, email reactivation, and targeted landing pages.
Stuart Dental Spa is a premium dental practice in Stuart, Florida, offering cosmetic dentistry, implants, whitening, Botox, and dermal fillers — all in a beautiful, spa-like environment. With over 25 years of experience and outstanding patient reviews, the practice had built an exceptional reputation in the Treasure Coast community.
But despite the glowing reviews and premium services, the practice owner was facing a frustrating reality: open chairs during peak hours. New patient numbers had stagnated at roughly 12 inquiries per month — nowhere near enough to fill the schedule for a practice of this caliber.
The core problem? Their marketing didn't reflect the experience. Potential patients searching for cosmetic dentistry in Stuart and the Treasure Coast area weren't finding them. The practice's amazing atmosphere, advanced services, and decades of expertise were essentially invisible online.
Stuart Dental Spa patients love the results — and the experience.
After our initial consultation with the practice owner, we identified a clear disconnect: Stuart Dental Spa had an incredible in-person experience that wasn't being communicated digitally. We built a three-pronged strategy to bridge that gap.
We spent a full day on-site filming the gorgeous lobby, treatment rooms, and patient interactions. The resulting video ads for Facebook and Instagram didn't just promote dental services — they sold the experience. Viewers saw the spa-like atmosphere, the warm greeting at reception, and the premium feel of every touchpoint. We targeted adults 25–65 within 20 miles of Stuart and across the Treasure Coast.
Stuart Dental Spa had over 2,000 patients who hadn't been in for 12+ months. We built a Klaviyo reactivation sequence — a warm, personalized series that reminded patients about new services (Botox, fillers, teeth whitening specials) and made rebooking effortless. This alone was a goldmine of untapped revenue sitting in their existing patient database.
We built dedicated landing pages targeting high-intent searches like "cosmetic dentist Stuart FL," "dental implants Treasure Coast," and "teeth whitening near me." Each page featured real photos of the practice, clear service descriptions, and a simple booking form with click-to-call for mobile users.
Confidence starts with a smile — real results from Stuart Dental Spa.
Within 90 days, Stuart Dental Spa's schedule went from open chairs to a waitlist. Here's exactly what happened:
The video ads were the biggest driver — patients consistently mentioned seeing the practice on Instagram and Facebook. The spa-like atmosphere in the videos created an emotional connection before patients even walked through the door, which led to the 3x increase in cosmetic case acceptance. People came in already wanting the premium services.
The email reactivation campaign reactivated 84 dormant patients in the first 60 days, generating over $38,000 in treatment revenue from patients who were already in the system — with zero ad spend required.
By day 90, the Stuart Dental Spa team had to start a waitlist. The practice owner told us it was the first time in 25 years they'd had that problem — and they couldn't be happier about it.
Real screenshots from our campaign dashboards — no mockups, no fluff.
273.9K total views — organic + ads growth from Nov to Feb
8,300% increase in views · 8,900% more viewers · 67,500% more link clicks
280 leads intake · 12.9% conversion rate (↑100%) · 2.1 day avg conversion
146.5K views · 48.8% increase · 99.2% reached were non-followers
Consistent 5–10 new leads per day over 2+ months
128 leads in pipeline · 81 qualified · 20% week-over-week growth
"We've been in practice for over 25 years, but we'd never had a waitlist until Matheny Media came in. Their video ads captured the feel of our practice perfectly — patients come in already excited about the experience. Within 90 days we had to start turning people away. That's a problem I'm happy to have."
We only take on 1 new client per month to ensure every practice gets this level of attention and results. Let's see if we're a good fit.
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