Wellington is South Florida's best-kept secret for dental practices. Known worldwide as the "Winter Equestrian Capital," this village of 65,000 is quietly one of the most affluent communities in Palm Beach County. During polo season, the population swells with high-net-worth visitors from around the globe. Year-round, Wellington families have the income and the inclination for premium dental care — but with only about 40 practices, the market is wide open for those who market smartly.
Check Availability for Wellington →Affluent patients, low competition. Here's how we help Wellington practices capitalize on this rare combination.
Wellington patients appreciate quality in everything — including your marketing. We produce polished, sophisticated video ads that showcase your practice's premium environment, advanced technology, and personalized approach. The production value matches what Wellington residents expect from brands they trust.
Video production →Forget generic appointment reminders. For Wellington patients, we create email journeys that feel like white-glove service — personalized pre-visit preparation, VIP treatment follow-ups, exclusive early access to new services, and seasonal campaigns timed to polo season when the wealthy population peaks.
Email marketing →We leverage Meta's advanced targeting to reach Wellington's affluent homeowners — filtering by income, interests, and behaviors. Campaigns target residents of specific communities like Olympia, Versailles, and the Polo Club, ensuring your ads reach patients who value quality over price.
Meta ads →Wellington's population fluctuates dramatically with equestrian season (January-April). We build seasonal campaigns that capture visiting high-net-worth patients for emergency care, cosmetic consultations, and even full treatment plans — turning seasonal visitors into year-round revenue.
Our approach →Wellington isn't just another suburb — it's a unique community with its own rhythm, from polo season crowds to the tight-knit year-round families. We craft campaigns that resonate with the Wellington lifestyle, not generic dental ads recycled from other markets.
Low competition + high-income patients = the most favorable economics for dental marketing in the entire Palm Beach area. Your cost per lead is a fraction of Boca or West Palm Beach, but the patient quality is equal or better. It's simple math.
Most Wellington dental practices still rely on word-of-mouth and basic Google listings. The practices that invest in sophisticated digital marketing now will establish dominance before competitors catch on. We help you claim that position.
"Wellington is a small town where everyone knows everyone. We were nervous about running Facebook ads — would it feel too 'salesy' for our community? Matheny Media created video content that felt authentic and warm, not pushy. Our patients actually share the ads with their friends. We've doubled our new patient flow without ever feeling like we're 'advertising.'"
Wellington is a hidden gem for dental advertising — less competition than coastal cities but equally affluent patients. Expect $2,000 to $3,500 per month for effective campaigns. Cost per lead is $15-$30, significantly lower than Boca Raton or West Palm Beach. The patient quality is exceptional — Wellington residents have high disposable income and invest in premium dental care.
Absolutely. Wellington's equestrian community and active lifestyle create strong demand for chiropractic services. Riders, polo players, weekend golfers, and tennis enthusiasts — they all need regular adjustments. We build campaigns that speak directly to Wellington's active, affluent population.
Wellington practices typically see 20-40 new patient inquiries monthly — lower volume than Fort Lauderdale, but significantly higher quality. These are patients who accept comprehensive treatment plans, opt for premium materials, and don't blink at cosmetic procedures. Practices report $30,000-$60,000+ in new monthly production with some of the highest case acceptance rates in South Florida.
This is the best-kept secret in South Florida dental marketing. Wellington has 65,000 residents with household incomes well above state averages, but only ~40 dental practices. Compare that to Boca Raton's 150+ practices for a similar population. Less competition + affluent patients = the best ROI opportunity in Palm Beach County. The practices that market here first will dominate for years.
Low competition, affluent patients, and massive opportunity. Don't wait for competitors to figure this out.
Check Availability →Also serving: Palm Beach Gardens · West Palm Beach · All South Florida