Plain-English marketing for dentists and orthodontists
Straight, useful answers on ads, video, AI search, and getting more patients. Written for dentists and orthodontists, not marketers. No jargon, no fluff.
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Local SEO for Dentists on the Treasure Coast: A Practical 2026 Field Guide
Local SEO is not a pile of city pages. It is one consistent practice identity, useful treatment content, current reviews, local authority, and a way to measure which searches become appointments.
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How Much Do Facebook Ads Cost for a Dental Practice in Florida?
The honest answer comes in two parts, and most agencies blur them together on purpose. Here is what each one costs and what it gets you.
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How to Get More Dental Implant Patients from Facebook and Instagram
Implants are worth thousands, but you cannot sell them like a cleaning. Here is what actually moves someone from missing teeth to booking a consult.
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Google Ads vs Facebook Ads for Dentists: Which Should You Run First?
They are not the same tool and they do not do the same job. Here is the plain difference, and which one I usually tell a practice to start with.
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How to Rank in the Google Map Pack for a Dental Practice
Those three map results at the top of a local search get most of the clicks. Here is what actually gets your practice into them.
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Before You Buy More Dental Leads, Audit What Happens Next
More advertising will not solve a request that reaches the wrong inbox or has no clear owner. Check the office process before adding budget.
ReadHow Dentists Show Up in AI Search in 2026 (Explained Simply)
People used to type "dentist near me" and scroll a list. Now they ask an AI assistant and get one recommendation. Here is how your practice becomes the one it names.
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Why Your Dental Practice Is Losing Leads Without a Meta Pixel
Running Facebook ads without a pixel is like driving blindfolded. Here is what the pixel does and why missing it quietly burns your budget.
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Why On-Site Video Beats Stock Footage for Dental Ads
A stock clip of a stranger with perfect teeth does not make anyone trust your office. Footage of your real team and your real chairs does. Here is why that gap matters.
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What a $1,500/Month Dental Ad Budget Actually Gets You in Florida
$1,500 a month is the floor I recommend for ad spend. Here is an honest look at what that actually produces in a Florida market.
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The 5 Things I Check First When I Audit a Dental Practice's Marketing
Before I talk about running new ads, I look at what is already leaking. These are the first five things I check, and most practices are losing patients on at least one.
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