One operator. Your practice gets all of me.
I am Collin Matheny. I run Matheny Media Co. by myself, and I take on one new dental practice a month. That is on purpose. When you hire me, you get me on the shoot, on the ads, and on the follow-up, not a junior account rep and a spreadsheet.
I would rather do great work for a few practices than okay work for a lot of them.
Most marketing agencies are built to sign as many clients as they can and spread thin people across all of them. I went the other way. I keep my roster small on purpose so every practice I work with gets my full attention and my actual hands on the work.
When you hire me, I do the work myself. I fly to your office (or drive, if you are close to me on the Treasure Coast) and run the shoot in person. I film your team, your lobby, and your patients so your ads look like your real practice and not stock footage. Then I cut that footage, build your Facebook and Instagram campaigns, manage them day to day, and stay on the follow-up so new leads do not sit and go cold.
I am based in Stuart, Florida, and I work with dental practices across the country. Taking on one new client a month is what lets me keep that promise. It means I am not juggling a dozen accounts and hoping nobody notices. It means when something needs to move fast for your practice, I am the one who moves it.
That is the whole model. One operator, a short list of practices, and real work I can stand behind.
Four things I do for every practice.
No mystery, no black box. Here is what the job actually looks like.
I come to you and shoot
I show up at your office for a half-day and film your team, your space, and your patients. Real footage of your practice is what makes people stop scrolling and trust you before they ever call.
I build and run the ads
I cut that footage into Facebook and Instagram ads, build the targeting, and manage the campaigns day to day. You are not handed a login and left to figure it out.
I make the follow-up fast
A lead that waits is a lead you lose. I wire up fast follow-up so new inquiries get a reply in minutes, not hours, and warm leads reach your front desk ready to book.
I report from the real dashboards
You see the actual numbers from your own Facebook and Instagram accounts. No made-up screenshots, no vanity metrics dressed up to look busy.
The proof is my dad's chair.
Stuart Dental Spa is a 25-year cosmetic practice on the Treasure Coast. It is also my dad's practice. Before I stepped in, three different agencies had tried and failed to bring in new patients. Lead generation had basically collapsed.
I ran the same system I run for everyone: an on-site shoot, Facebook and Instagram ads built on that footage, and fast follow-up. Over about 90 days (Nov 2025 to Feb 2026), it brought in 280 intake leads, and 146 of them were worked into the sales pipeline. The practice grew 48.8%. I am not going to dress that up. It is one client, it happens to be family, and it is on record.
Read the full case studyWhat I will and will not do.
What I will do
- Own everything, from the shoot to the ads to the follow-up
- Show you real numbers from your own accounts
- Keep it month to month, so I earn your business every month
- Tell you the truth when something is not working yet
What I will not do
- Lock you into a long contract you cannot leave
- Promise a number of patients I cannot honestly control
- Hand you a login and call that a service
- Fabricate results, logos, or reviews to look bigger than I am
If the timing is right, let's talk.
A free call, no pitch deck. We look at your practice, your area, and whether I am the right fit before anyone commits to anything.