Florida local. Helping dentists and orthodontists grow.
I am Collin Matheny. I live and work in Stuart on Florida's Treasure Coast. I help independent dental and orthodontic practices bring in more new-patient inquiries, book more care, and grow production. I take on one new practice a month so the person you meet is the person doing the work.
Not ready to talk? Get three useful practice fixes first.
Matheny Media started with a problem close to home.
My dad runs Stuart Dental Spa, a 25-year cosmetic practice here on the Treasure Coast. Three agencies had already tried and failed to bring in new patients. I could see the problem firsthand, so I filmed the real practice, built the Facebook and Instagram ads, and stayed close to what happened after each person reached out.
That work became the first proof behind Matheny Media. It also taught me what practice owners actually care about. They do not need more marketing terminology. They need more people asking for care, more appointments and consultations on the schedule, more accepted treatment, and a clear view of what is helping production grow.
Today I help dentists and orthodontists across Florida and the country. If you are close to me, I drive to the practice. If you are farther away, I travel or coordinate the shoot so the ads still show your real office, doctors, and team. I manage the work personally and keep the explanation simple.
That is the model: one Florida-based founder doing the work, a short list of practices, and work tied to the results a practice owner can feel in the schedule and see in production.
The first proof came from my dad's practice in Stuart, after three agencies had already failed there.
Stuart Dental Spa is a 25-year cosmetic practice on the Treasure Coast. It is also my dad's practice. Before I stepped in, three different agencies had tried and failed to bring in new patients. Lead generation had basically collapsed.
I filmed the real practice, ran Facebook and Instagram ads using that footage, and tracked what happened after each inquiry. Over about 90 days (Nov 2025 to Feb 2026), it brought in 280 intake leads, and 146 of them were moved into the practice's follow-up process, recorded as its sales pipeline. The practice grew 48.8%. I am not going to dress that up. It is one client, it happens to be family, and it is on record.
Read the full case study146 = leads moved into follow-up, not patients
Four things I do to help a practice grow.
No agency language. Here is what the work actually looks like.
I film the real practice
I come to your office for a half-day and film your team, your space, and your patient stories. Future patients get to see who they are choosing before they ever call.
I put it in front of nearby patients
I turn that footage into Facebook and Instagram ads, choose who should see them, and manage the ads day to day. You are not handed a login and left to figure it out.
I help keep new inquiries from going cold
A person who waits too long may call the next practice. I help build a clear follow-up process so your front desk knows who reached out, what they asked about, and what should happen next.
I show you what actually happened
You see the real numbers from accounts your practice owns, plus what the team can confirm about contacted leads, booked care, and treatment starts. No mystery math.
What I will and will not do.
I will
- Stay personally involved from the shoot through the ads and follow-up
- Show you real numbers from accounts your practice owns
- Keep it month to month, so I earn your business every month
- Tell you the truth when something is not working yet
I will not
- Lock you into a long contract you cannot leave
- Promise a number of patients I cannot honestly control
- Hand you a login and call that a service
- Fabricate results, logos, or reviews to look bigger than I am
If the timing is right, let's talk.
I take one new practice a month. A free call, no pitch deck. We look at your practice, your area, and whether I am the right fit before anyone commits to anything.