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You talk to the person doing the work.

Hi, I’m Collin. I run focused Facebook and Instagram campaigns for dental and orthodontic practices nationwide. You work directly with me, and you do not need a filming visit to get started.

Based in Stuart, Florida. Remote campaign management across the United States.

Collin Matheny, founder of Matheny Media.
Collin Matheny, founder of Matheny Media.

It started at my dad’s dental practice.

Stuart Dental Spa is a 25-year cosmetic practice on the Treasure Coast. After three agency engagements, new-patient inquiries had nearly stopped. I filmed the people and office patients would actually meet and built the campaigns around that real experience.

The office recorded 36 appointments booked in 90 days, from Nov 16, 2025 to Feb 13, 2026 (90 days). That is the outcome I want reporting to make clear: not just who filled out a form, but who actually booked.

These are office-marked bookings across all recorded Meta Leads Center sources, not a paid-ad-only total or confirmed attendance. This was work for a family-owned practice, provided at no charge. It is one practice result, not a forecast. The case study includes the booking evidence and a separate practice production report.

Read the full case study

One person owns the handoffs.

I build and manage the campaign.

We agree on one treatment goal, use approved creative assets, and give interested people a clear next step. I handle the ongoing changes and explain the results.

Add a shoot when it makes sense.

Premium on-site filming is optional. If you want a new library of real practice footage, we plan the visit and deliverables separately.

You keep ownership and visibility.

Your accounts stay yours. Reporting distinguishes new inquiries, booked appointments, and later outcomes your practice can verify.

The actual Stuart Dental Spa lobby, where the first case study began.
The actual Stuart Dental Spa lobby, where the first case study began.

A focused campaign starts with a practical conversation.

What treatment do you want more of? Do you have room in the schedule? Who follows up? Those answers matter before we plan the first ad.

When you book a call, you speak directly with me. We look at the practice and decide whether the work makes sense.

See what I handle

Let’s find your first useful opportunity.

Talk with me about the treatment you want to grow. The free checkup is there if you would prefer a report first.