Different practices. Different campaigns. Here is what was reported and how the numbers were counted.
Dental practice case study
Real office footage, Facebook and Instagram campaigns, and a clear path from a new inquiry to the front desk.
Office-marked bookings in Meta Leads Center from Nov 16, 2025 to Feb 13, 2026 (90 days), across all recorded lead sources. Booked does not mean attended or treated, and this is not a paid-ad-only total.
Family-owned practice. Work provided at no charge. Individual results vary.
Read the case study
reported return on ad spend
Matheny Media-reported result from a previous dental campaign. A full supporting case study is not published here. Individual results vary.
appointments booked per month
Matheny Media-reported campaign result. Booked appointments are not attended consultations or treatment starts. Individual results vary.
See the orthodontic approachHow many people reached out. Whether the office reached them. Who booked, who attended, and what happened next when the practice can verify it.
A lead, a booked appointment, and treatment production are different measurements. You should be able to see the distinction without having to decode a marketing dashboard.
Start with a free checkup and the treatment you want to grow. Then decide whether a focused campaign is the right next move.