Stuart Dental Spa.
What changed when the campaign showed the actual practice, its people, and its care.
Family-owned practice. Work provided at no charge.
practice-reported referral submissions
attributed treatment production
Dec 1, 2025 to Jul 14, 2026
Production is not cash collected or profit. Attribution does not establish causation.
The situation
Stuart Dental Spa is a 25-year cosmetic practice on Florida's Treasure Coast. It is also my dad's practice. New-patient inquiries had slowed after three previous agency engagements.
The practice needed a clear message about the office, its team, and the care patients could ask about.
What Matheny handled
Practice filming. Focused ads. A clear inquiry path.
I filmed the real team and office, cut the footage into Facebook and Instagram ads, and tracked inquiries in the practice's follow-up process. The campaign connected the message people saw with an understandable next step.
The office handled patient callbacks and marked appointments once they were booked. That lets us distinguish an inquiry from an actual booking.
How the numbers were counted.
The practice referral analysis
The Stuart Dental Spa referral analysis assigned 151 referral submissions and $88,326.75 in treatment production to Meta Facebook Ads during Dec 1, 2025 to Jul 14, 2026.
Production includes the treatment production recorded in the practice report and adjustments. It is not collected revenue or profit. Some patients can appear under more than one referral source, while the report's overall total counts each patient and production once. The source report stays private because it contains patient-level information.
36 appointments booked in 90 days
From Nov 16, 2025 to Feb 13, 2026 (90 days), 36 leads entered the Converted stage in Meta Leads Center. The office marks a lead Converted only after an appointment is booked. This is an office-marked booking count across all recorded lead sources, not a paid-ad-only total. It does not confirm attendance or treatment.
The same window recorded 280 intake leads. The earlier campaign records also show 146 leads moved into follow-up. Those are separate measures, not additional bookings.
- Appointments booked, marked by the office36
- Intake leads280
- Moved into follow-up146
- Content views in the campaign window273.9K
- Facebook views increase, Jan 17 to Feb 13, 202648.8%
The Facebook views increase is a separate content measure for the stated period. It does not measure overall practice growth.
View the supporting campaign dashboards
These are the existing campaign screenshots. Lead identities are obscured. Each caption identifies what the image measures.
What could a focused campaign look like for your practice?
Start with the treatment you want to grow. Get a useful checkup, then map the first campaign worth testing.