What 90 days actually produced.
Window Nov 16, 2025 to Feb 13, 2026 (about 90 days) / 146 = leads moved into follow-up, not patients / reported from the practice's own dashboards
The campaign did not stop at leads.
The practice's referral analysis later assigned 151 referrals and $88,326.75 in production to Meta Facebook Ads.
151 referrals in the practice's referral analysis
- Practice report window
- Dec 1, 2025 to Jul 14, 2026
- Average production per referral
- $584.95
- Meta ad spend
- $11,640
- Attributed production per ad dollar
- 7.59×
Source: Stuart Dental Spa Referral Analysis, Dec 1, 2025 to Jul 14, 2026. The report assigns production by referral source and entry date, including adjustments. Production is not the same as collected revenue, collections, or profit. The report notes that some patients may appear under more than one referral source; its overall total counts each patient and production once. Meta ad spend for the same period was supplied by Matheny Media. The source report remains private because it contains patient-level information.
The problem: lead generation had collapsed
Stuart Dental Spa is a cosmetic practice that has been open on the Treasure Coast for 25 years. By the time I got involved, its new-patient flow had dried up. Three different agencies had already taken a run at it and come up empty. The practice had a great reputation and a full team, but the phone was not ringing with new people.
This one is personal. Stuart Dental Spa is my dad's practice. So when three agencies failed in a row, it was not an abstract account to me. I knew I had to fix it, and I knew exactly what had been missing.
What I did: real practice video, ads, and clear tracking
I ran the same system I run for every practice. First, an on-site shoot: I spent a half-day in the office filming the team, the space, and real patients so the ads would look like the actual practice, not stock footage. Then I cut that footage into Facebook and Instagram ads and built the targeting around the people most likely to book.
I also tracked what happened after each inquiry came in. The average time to first contact was 2.1-day, which showed there was still real room to improve front-desk follow-up. That is why I report the next step instead of pretending every form became a patient.
The result: new-patient inquiries came back
Over about 90 days (Nov 2025 to Feb 2026), the campaigns brought in 280 intake leads, and 146 of them were worked into the sales pipeline. That means those leads entered the practice's follow-up process. It does not mean they were already patients in the chair, and I want to be precise about that. The practice grew 48.8%, at a steady clip of 5 to 10 new leads a day, and the video content pulled 273.9K views along the way.
The real dashboards, not mockups.
Pulled straight from the practice's own Facebook, Instagram, and lead tracking. This is what the numbers above actually looked like.
“Three agencies failed. Collin filled the chairs in two months. We have never had a problem getting new patients since.”
Owner / Stuart Dental Spa / on the record
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