Stuart Dental Spa.
Facebook and Google advertising for a Stuart dental practice.
Facebook advertising: December 1, 2025 – July 14, 2026
Hear from Stuart Dental Spa.
“Obviously, we’re very happy.”
Dr. Tony shares his experience and estimates in his own words. The case study documents a separate reporting period.
Read the transcript
Hi, I'm Dr. Tony with Stuart Dental Spa. I just want to share some of the results we've gotten this last year working with Collin.
We've tried all kind of things in the past and nothing is compared to the results we're getting now working with our meta ads, showing up on Facebook and Instagram.
We're probably averaging at least six patients a day that are filling out survey questions and we reach out and call them on the phone or by email and get them into the office.
but it's probably generated close to $100,000 or more over the last 12 months just from the campaigns we've been doing with Meta, working with Collin. So, obviously, we're very happy and I'm sure we're going to be long-term customers. Thank you.
Captions and transcript are based on automatic transcription, with name spellings corrected.
$88,326.75
in practice-attributed
treatment production
attributed production
divided by Meta ad spend
Practice-reported attribution. Production includes adjustments and is not collected revenue or profit. These are historical results for the stated period, not a guarantee of future performance.
- Meta ad spend
- $11,640.56
- Meta lead results
- 740
- Cost per Meta lead
- $15.73
- Practice-attributed referrals
- 151
What the records show.
The Meta campaign record shows advertising spend and lead results. The practice’s referral report records treatment production attributed by the practice to Meta Facebook Ads.
The production-to-spend ratio is $88,326.75 ÷ $11,640.56, rounded to 7.59. It is not a measure of collected revenue, profit or independently established causality.
Two records, with different definitions.
Meta’s 740 lead results and the practice’s 151 attributed referrals are separate measures. They have not been reconciled person by person, so they are not presented as a lead-to-patient conversion rate.
A separate booking period.
November 16, 2025 – February 13, 2026
- Recorded intake leads
- 280
- Office-marked appointments booked
- 36
This earlier record includes all recorded sources. The office used the “Converted” stage to mean booked. Booked does not mean attended or treated, and these counts are not combined with the later production-and-spend result.
See an example of the lead-management view
A Lead Center operational view captured September 7, 2026. Patient details are covered with opaque privacy masks. This image illustrates the working view; it does not establish an additional historical booking count.
Google Ads for Stuart Dental Spa.
In 2024, Collin oversaw Stuart Dental Spa’s Google Ads campaign, coordinating delivery with a specialist PPC partner.
The work included reviewing service and location copy, refining service targeting, and reviewing call quality. Landing page A/B testing began in July 2024.
The campaign summary shows the July 2025 Google Ads record. These results are separate from the Facebook advertising shown above.
Explore Google AdsStuart Dental Spa.
July 1–31, 2025
127 clicks. 21 tracked conversions. $86.15 per conversion.
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